Growth Hacking

It's internet's youngest buzz word among marketers, and most of them just don't get it. Partially because it's not traditional marketing. But despite being highly misunderstood, it works. Sean Ellis (of Eventbrite, DropBox, LogmeIn fame) was perhaps the first Growth Hacker known to the business world (or at least he coined the word). And these …

SEO Alchemy

Content Marketers these days boast how quality content gets Google's respect and rules the internet. Digital Marketers on the other hand are convinced that everything eventually boils down to Search Engine Optimization (SEO). (And for all the right reasons) Now, if you work with a computer, irrespective of your profession, you ought to have heard of the …